"Natural", what does it really mean?

When I started on this journey to start using "natural" products and then offering these products on my store, I felt more confused about what it really means. No longer... here's my philosophy on what "natural" is.

- the bath & body products I choose and call natural contain no artificial color or synthetic materials or fragrance
- contain only what's absolutely essential to the performance of the product.
- it's ok if there are natural preservatives; the product will go rancid quick if there aren't (natural preservative: safflower oil, high in vitamin E)
- are cruelty-free, are not tested on animals

Here's a few natural ingredients you'll likely to find in our natural skin care products:

- emulsifying wax – This comes from fats and esters and helps keep natural skin care products from separating.
- Stearic acid – Found in animal and vegetable fats, this is an emulsifying agent that lends a cooling effect and a waxy feel to lotions and deodorants.
- Coconut oil, almond oil – These are bases as well for various shampoos and added to body lotions and bath beads.

Natural products are more readily available as more shops like mine are responding to the rising demand and consumer affluence. Take your time trying out different natural products that work for your skin. You might pay a little more for natural but what you put on your skin is as important as what you put under it. Have fun experimenting with natural!